about proarte

At Fundación ProArte, we are passionately dedicated to promoting art and supporting artists, convinced that their talent and creativity are fundamental to enriching our society. We value the connection between art and its personal impact, fostering a collection of works that transcend the merely aesthetic.

Our work extends from bringing artists to Europe to managing the country club’s art gallery, as well as actively participating in international fairs. Through our presence on prominent platforms such as Artsy and an Instagram dedicated to selling art in Ecuador, we strive to create sustainable opportunities for artists.

The essence of Fundación ProArte lies in our inclusive mindset and commitment to artistic diversity. Through the realization of 15 solo and group exhibitions, with the participation of around 30 artists, we have managed to create a space for artistic expression and exploration funded entirely by the foundation.

We advocate for high quality Ecuadorian art, convinced that adorning our spaces with authentic works enriches our daily lives. We prefer that the community chooses to invest in art, thus supporting local talent and contributing to the enhancement of our cultural identity.

At Fundación ProArte, we are committed to continue being a powerful voice for Ecuadorian art, working to promote its presence both locally and globally. We invite you to join us in supporting creative expression, where each work acquired represents a step towards the strengthening and promotion of art in our community.

our team

Xavier Castro (President)

Xavier Castro is the director, founder, and president of Fundación ProArte. His love for art and philanthropic vision have been instrumental in creating opportunities for local artists, enhancing their visibility and development on an international level through Fundación ProArte.

Domenica Borges (vice-president)

Domenica was born in 1996 and grew up in Guayaquil, Ecuador. She studied Advertising and Public Relations with a concentration in Marketing at Loyola University Chicago. She then studied Graphic Design and Art History at Florence Institute of Design in Florence, Italy. She has worked in advertising agencies such as McCann Erickson in Guayaquil and got involved in the Marketing Department of Banco Bolivariano in Ecuador until she started working at Fundación and Galeria ProArte as content manager and cultural manager.

maría fernanda landin

María Fernanda plays a crucial role in communicating Fundación ProArte’s projects. After studying Audiovisual Communication at Casa Grande University in Guayaquil, Ecuador, she spent nearly a decade in Santiago de Chile, working in photography, animation, and audiovisual content for brands and urban art festivals. Now, she actively promotes creative events, providing local artists with opportunities to gain recognition both nationally and internationally. Her vision and dedication continue to foster growth and enrich cultural diversity within the Ecuadorian art scene.